nicoleberman

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	<title>nicoleberman</title>
	<link>http://www.nicoleberman.com</link>
	<description>nicoleberman</description>
	<pubDate>Wed, 12 May 2010 02:06:15 +0000</pubDate>
	<generator>http://www.nicoleberman.com</generator>
	<language>en</language>
	
		
	<item>
		<title>VISUAL IDENTITIES</title>
				
		<link>http://www.nicoleberman.com/VISUAL-IDENTITIES</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/VISUAL-IDENTITIES</comments>

		<pubDate>Wed, 12 May 2010 02:06:15 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Identity, Branding]]></category>

		<guid isPermaLink="false">406430</guid>

		<description>VISUAL IDENTITIES

OBJECTIVE 
Logos are graphic representations or symbols of a company name, trademark, abbreviation, etc., uniquely designed for ready recognition. These next few pages highlight logo designs from different classes throughout my time here at the Academy, some shown in previous projects while others were not. 

SOLUTION 
Each logo has its own story and meaning to help connect the brand with the consumer. They were each developed through extensive research and acquired appreciation for the client. They all start out black and white until a system was developed then the logos can be designed with color. Some are just logotypes while others use a symbol to identify with the public. 

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/fruit02.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/fruit02_o.jpg" data-mid="1884437"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/bonn.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/bonn_o.jpg" data-mid="1884440"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/bubble.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/bubble_o.jpg" data-mid="1884444"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/kubrick.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/kubrick_o.jpg" data-mid="1884455"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/eyemagine.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/eyemagine_o.jpg" data-mid="1884457"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/surge.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/surge_o.jpg" data-mid="1884449"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/brazil.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/brazil_o.jpg" data-mid="1884459"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/kmart.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/kmart_o.jpg" data-mid="1884465"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/cathseb.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/cathseb_o.jpg" data-mid="1884472"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/cs.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/cs_o.jpg" data-mid="1884486"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/ksoleil.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/ksoleil_o.jpg" data-mid="1884488"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406430/serendipity.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406430/serendipity_o.jpg" data-mid="1884492"  border="0" align="left"/&#62; </description>
		
		<excerpt>VISUAL IDENTITIES  OBJECTIVE  Logos are graphic representations or symbols of a company name, trademark, abbreviation, etc., uniquely designed for ready...</excerpt>

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	<item>
		<title>KMART REDESIGN</title>
				
		<link>http://www.nicoleberman.com/KMART-REDESIGN</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/KMART-REDESIGN</comments>

		<pubDate>Wed, 12 May 2010 02:03:52 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Branding, Packaging]]></category>

		<guid isPermaLink="false">406428</guid>

		<description>KMART REDESIGN

OBJECTIVE 
Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target. 

SOLUTION 
To make Kmart the destination most preferred by customers to shop we created a house of brands to establish brand loyalty at its strongest. Each tier will reflect an element of Kmart’s history brought back to life through the product and package design. Tier 1: Catherine &#38; Sebastian, a high-end line of home, food, and pet products dedicated to Kmart’s founding couple. Tier 2: A subbrand of Catherine &#38; Sebastian, C+S, a children’s line of food, clothing, and accessories. Tier 3: Soleil, our blue light special inspired line providing everyday eco-friendly home, food, and pet products at affordable prices. Tier 4: Serendipity, Kmart’s bath and beauty product line.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/diagram.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/diagram_o.jpg" data-mid="1883649"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/all logos.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/all logos_o.jpg" data-mid="1883676"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cathandseb.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cathandseb_o.jpg" data-mid="1883683"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/honey.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/honey_o.jpg" data-mid="1883695"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cathsketches.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cathsketches_o.jpg" data-mid="1883709"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/catholive.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/catholive_o.jpg" data-mid="1885351"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cathcoffee.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cathcoffee_o.jpg" data-mid="1883723"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cathpets.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cathpets_o.jpg" data-mid="1883738"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/csmilk.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/csmilk_o.jpg" data-mid="1883741"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/csmilk02.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/csmilk02_o.jpg" data-mid="1884220"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cscharacters.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cscharacters_o.jpg" data-mid="1883746"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cspillow.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cspillow_o.jpg" data-mid="1884192"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/csgiraffe.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/csgiraffe_o.jpg" data-mid="1884199"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/cshangers.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/cshangers_o.jpg" data-mid="1884216"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/solspoons.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/solspoons_o.jpg" data-mid="1884226"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/solsketches.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/solsketches_o.jpg" data-mid="1884251"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/solmilk.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/solmilk_o.jpg" data-mid="1884274"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/sollamp.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/sollamp_o.jpg" data-mid="1884280"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/solsoap.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/solsoap_o.jpg" data-mid="1885364"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/solpopcorn.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/solpopcorn_o.jpg" data-mid="1884291"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/solhooks.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/solhooks_o.jpg" data-mid="1885400"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/soltoys.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/soltoys_o.jpg" data-mid="1885430"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/serdisplay.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/serdisplay_o.jpg" data-mid="1884314"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/sershampoo.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/sershampoo_o.jpg" data-mid="1884324"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/sersketches.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/sersketches_o.jpg" data-mid="1884384"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/sertowels.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/sertowels_o.jpg" data-mid="1884388"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/sercandletubes.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/sercandletubes_o.jpg" data-mid="1884418"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406428/serdisplay02.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406428/serdisplay02_o.jpg" data-mid="1884430"  border="0" align="left"/&#62; </description>
		
		<excerpt>KMART REDESIGN  OBJECTIVE  Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406428/prt_DSC_0632.jpg" />

	</item>
		
		
	<item>
		<title>SEPHORA BOOK</title>
				
		<link>http://www.nicoleberman.com/SEPHORA-BOOK</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/SEPHORA-BOOK</comments>

		<pubDate>Wed, 12 May 2010 02:03:04 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Promotional]]></category>

		<guid isPermaLink="false">406427</guid>

		<description>SEPHORA BOOK

OBJECTIVE 
Sephora is known as the beauty authority of the retail world. The objective was to design a coffee table book that showcases the Sephora retail experience. The work showcases seasonal promotions, store and product launches with some of the most luxurious brands in the world.

SOLUTION 
The format and book jacket was designed to be a shopping bag, which speaks to the brand essence of Sephora. This book chronicles the achievements of its internal graphic design team throughout the course of one year. The interior content was driven by rich photography of in-store graphics, beauty model shots, and innovative products.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/closeupbook.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/closeupbook_o.jpg" data-mid="1879709"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/sketches.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/sketches_o.jpg" data-mid="1879714"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/book.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/book_o.jpg" data-mid="1879715"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/2books.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/2books_o.jpg" data-mid="1879720"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/spine.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/spine_o.jpg" data-mid="1879722"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/livespreads.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/livespreads_o.jpg" data-mid="1879781"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/spreads.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/spreads_o.jpg" data-mid="1879801"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/darklips.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/darklips_o.jpg" data-mid="1879837"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/cagecloseup.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/cagecloseup_o.jpg" data-mid="1879842"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406427/holding.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406427/holding_o.jpg" data-mid="1879861"  border="0" align="left"/&#62; </description>
		
		<excerpt>SEPHORA BOOK  OBJECTIVE  Sephora is known as the beauty authority of the retail world. The objective was to design a coffee table book that showcases the Sephora...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406427/prt_DSC_0004_6_2.jpg" />

	</item>
		
		
	<item>
		<title>FIFA WORLD CUP</title>
				
		<link>http://www.nicoleberman.com/FIFA-WORLD-CUP</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/FIFA-WORLD-CUP</comments>

		<pubDate>Wed, 12 May 2010 02:02:41 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Identity, Branding ]]></category>

		<guid isPermaLink="false">406426</guid>

		<description>FIFA WORLD CUP

OBJECTIVE 
Every company has an identity. To see that the logo is always treated the same and used the way it was intended, a graphics standards manual is created. This assignment was to design a graphic standards manual for a sports venue to include the new identity and application system. 

SOLUTION 
My love for sports and Brazilian culture lead me to design the upcoming Fifa Brazil 2014 World Cup for this assignment. After doing my research I wanted to properly portray the culture by using color and movement as the main elements. The logo and applications were hand-drawn to even further honor the Brazilian culture.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/books.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/books_o.jpg" data-mid="1879665"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/redswirl.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/redswirl_o.jpg" data-mid="1879637"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/logos.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/logos_o.jpg" data-mid="1879642"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/turning.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/turning_o.jpg" data-mid="1879667"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/bookidentity.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/bookidentity_o.jpg" data-mid="1879674"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/allspreads.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/allspreads_o.jpg" data-mid="1879684"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406426/applications.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406426/applications_o.jpg" data-mid="1879699"  border="0" align="left"/&#62; </description>
		
		<excerpt>FIFA WORLD CUP  OBJECTIVE  Every company has an identity. To see that the logo is always treated the same and used the way it was intended, a graphics standards...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406426/prt_DSC_0053_10.jpg" />

	</item>
		
		
	<item>
		<title>SUBMERGED</title>
				
		<link>http://www.nicoleberman.com/SUBMERGED</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/SUBMERGED</comments>

		<pubDate>Wed, 12 May 2010 02:02:10 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Promotional]]></category>

		<guid isPermaLink="false">406419</guid>

		<description>SUBMERGED

OBJECTIVE 
Design a paper promotion package for GMUND paper. The concept will be derived from unique aspects about the paper line, such as its descriptive name, texture, colors, and environmental concerns. The book will be experimental in its design with a deep message. Along with the book there will also be cards that have details from the book and show the various paper samples for that brand.

SOLUTION 
This paper promotion was designed to take the reader on a journey from the surface of the ocean down to its unfathomable depths. The book was intentionally made tall and as you travel deeper into the ocean the pages get darker. Alwyn, Basix, and Telidon were the typefaces that were chosen because of their unique characteristics, such as curves and corners that make it appropriate for this book. All of the photography was taken at the Academy of Sciences Aquarium to create an abstract environment to highlight the eeriness of the deeps of the ocean.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/openbook.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/openbook_o.jpg" data-mid="1879412"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/open.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/open_o.jpg" data-mid="1879313"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/spreads.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/spreads_o.jpg" data-mid="1879411"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/bluebarspread.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/bluebarspread_o.jpg" data-mid="1879430"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/salmonpostcard.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/salmonpostcard_o.jpg" data-mid="1879424"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/tiltspread.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/tiltspread_o.jpg" data-mid="1879427"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406419/cardcase.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406419/cardcase_o.jpg" data-mid="1879435"  border="0" align="left"/&#62; </description>
		
		<excerpt>SUBMERGED  OBJECTIVE  Design a paper promotion package for GMUND paper. The concept will be derived from unique aspects about the paper line, such as its...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406419/prt_DSC_0110_3.jpg" />

	</item>
		
		
	<item>
		<title>ANCHOR STEAM</title>
				
		<link>http://www.nicoleberman.com/ANCHOR-STEAM</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/ANCHOR-STEAM</comments>

		<pubDate>Wed, 12 May 2010 02:02:09 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">406421</guid>

		<description>ANCHOR STEAM

OBJECTIVE 
Design a premium beer, light beer, can, and six pack for an existing brewery. This project is designed to teach how to give a face lift to a identity and package system. Taking the brand equity while updating the look to expand the target audience. The new and improved design should entice new consumers to try Anchor Steam Beer while retaining their existing market. 

SOLUTION 
I chose Anchor Brewing Company because of their large consumer base with plenty of room to branch out. By introducing the new design for their label and adding a light beer and can, they will branch out even further to attract new consumers and peak more interest in the current market. This design is much more mainstream than their current design stance. I put emphasis on a steamship instead of just an anchor itself, but kept the anchor symbol as its trademark.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406421/case.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406421/case_o.jpg" data-mid="1879539"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406421/sketches.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406421/sketches_o.jpg" data-mid="1879548"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406421/beerwithcase.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406421/beerwithcase_o.jpg" data-mid="1879550"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406421/reglightbeer.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406421/reglightbeer_o.jpg" data-mid="1879586"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406421/can.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406421/can_o.jpg" data-mid="1879590"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406421/beertops.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406421/beertops_o.jpg" data-mid="1879575"  border="0" align="left"/&#62; </description>
		
		<excerpt>ANCHOR STEAM  OBJECTIVE  Design a premium beer, light beer, can, and six pack for an existing brewery. This project is designed to teach how to give a face lift to...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406421/prt_DSC_0051.png" />

	</item>
		
		
	<item>
		<title>SURGE CAMPAIGN</title>
				
		<link>http://www.nicoleberman.com/SURGE-CAMPAIGN</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/SURGE-CAMPAIGN</comments>

		<pubDate>Wed, 12 May 2010 02:02:07 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Identity, Promotional]]></category>

		<guid isPermaLink="false">406422</guid>

		<description>SURGE CAMPAIGN

OBJECTIVE 
Designers as communicators have the ability to make a difference in their communities and the entire world. The objective of this project is to create a non-profit organization based on a cause that is important but lacks sufficient public awareness and design a campaign around it. The first step of this project is to thoroughly research a cause to determine a compelling message, facts, and statistics. 

SOLUTION 
People today are becoming more and more conscientious about ways to green the environment. This grass roots campaign, Surge, was created to educate people about how to conserve energy. This self mailer booklet will focus not just on the environmental benefits but on the financial benefits as well. It will raise public awareness and generate funds through a community fundraising event. The booklet is also full of helpful tips on how ways to conserve energy in your own home and community.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/closeuplight.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/closeuplight_o.jpg" data-mid="1879594"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/elec.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/elec_o.jpg" data-mid="1879602"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/spreads.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/spreads_o.jpg" data-mid="1879609"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/logos.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/logos_o.jpg" data-mid="1879619"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/boxes.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/boxes_o.jpg" data-mid="1879620"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/diagram.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/diagram_o.jpg" data-mid="1879624"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406422/bulbposter.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406422/bulbposter_o.jpg" data-mid="1879631"  border="0" align="left"/&#62; </description>
		
		<excerpt>SURGE CAMPAIGN  OBJECTIVE  Designers as communicators have the ability to make a difference in their communities and the entire world. The objective of this project...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406422/prt_lightbulb01.jpg" />

	</item>
		
		
	<item>
		<title>EMPOWE(RED)</title>
				
		<link>http://www.nicoleberman.com/EMPOWE-RED</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/EMPOWE-RED</comments>

		<pubDate>Wed, 12 May 2010 02:00:52 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Product design, Packaging]]></category>

		<guid isPermaLink="false">406417</guid>

		<description>EMPOWE(RED)

OBJECTIVE 
Designers frequently have to work with outside vendors to create a prototype of their product. This assignment was designed to explore new and unique packaging structures, gain experience with model makers, and manage suppliers, and deadlines. All of these elements fell into place to design and build a working lamp and packaging for an existing company, (RED).

SOLUTION 
(RED) is an organization designed to help eliminate AIDS in Africa. To strengthen the brand (RED), which serves to spread and educate people about the global awareness of AIDS, I wanted to introduce a new product for an existing company to house the product. Target is not currently an outlet for (RED), and with its many consumers it seemed like the next logical step. The sides of the lamp connect in an interlocking pattern that represents people coming together to work for a common cause.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406417/closeupcase.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406417/closeupcase_o.jpg" data-mid="1879151"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406417/case.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406417/case_o.jpg" data-mid="1879157"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406417/sketches.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406417/sketches_o.jpg" data-mid="1879198"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406417/opencase.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406417/opencase_o.jpg" data-mid="1879218"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406417/schematic02.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406417/schematic02_o.jpg" data-mid="1879245"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406417/onoff.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406417/onoff_o.jpg" data-mid="1879263"  border="0" align="left"/&#62; </description>
		
		<excerpt>EMPOWE(RED)  OBJECTIVE  Designers frequently have to work with outside vendors to create a prototype of their product. This assignment was designed to explore new...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406417/prt_DSC_0038_5.jpg" />

	</item>
		
		
	<item>
		<title>KUBRICK CONVENTION</title>
				
		<link>http://www.nicoleberman.com/KUBRICK-CONVENTION</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/KUBRICK-CONVENTION</comments>

		<pubDate>Wed, 12 May 2010 02:00:30 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Branding, Promotional]]></category>

		<guid isPermaLink="false">406415</guid>

		<description>KUBRICK CONVENTION

OBJECTIVE 
Bring together a number of elements, ideas, and media to life by creating a convention or expo on a topic of interest. Then design a campaign to drive people to that event and create materials for the event itself. This project was designed to teach skills such as thinking conceptually, holistically, and in different ways than ever thought before to create smart design solutions.

SOLUTION 
I have always been a fan of Stanley Kubrick’s work so it only seemed natural to design a convention to showcase him. Dark, provocative, and iconic were my key words that drove my concept and design. Film elements played a large part in the design. Those elements created the motion throughout the work. The LA Convention Center would house this convention with four days, each involving a variety of different activities to partake in.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/Book Split.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/Book Split_o.jpg" data-mid="1878834"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/logos.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/logos_o.jpg" data-mid="1878844"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/pages.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/pages_o.jpg" data-mid="1878864"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/turn.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/turn_o.jpg" data-mid="1878876"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/flip.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/flip_o.jpg" data-mid="1878880"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/website opener.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/website opener_o.jpg" data-mid="1878901"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/website secondary.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/website secondary_o.jpg" data-mid="1878906"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/carton.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/carton_o.jpg" data-mid="1878987"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/tag.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/tag_o.jpg" data-mid="1878943"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/ticket.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/ticket_o.jpg" data-mid="1878973"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/posters.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/posters_o.jpg" data-mid="1879008"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406415/environment.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406415/environment_o.jpg" data-mid="1879022"  border="0" align="left"/&#62; </description>
		
		<excerpt>KUBRICK CONVENTION  OBJECTIVE  Bring together a number of elements, ideas, and media to life by creating a convention or expo on a topic of interest. Then design a...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406415/prt_DSC_0126_7.jpg" />

	</item>
		
		
	<item>
		<title>EYEMAGINE</title>
				
		<link>http://www.nicoleberman.com/EYEMAGINE</link>

		<comments>http://www.nicoleberman.com/following/nicoleberman.com/EYEMAGINE</comments>

		<pubDate>Wed, 12 May 2010 02:00:29 +0000</pubDate>

		<dc:creator>nicoleberman</dc:creator>
		
		<category><![CDATA[Magic realism, Promotional]]></category>

		<guid isPermaLink="false">406416</guid>

		<description>EYEMAGINE

OBJECTIVE 
This project was designed to create a new product that could be anything or do anything. It would be derived from an issue from my personal experiences in life that I wanted completely gone and a product designed to eliminate it. The product would then be packaged and have a promotional booklet that tells the story about the product as well as a poster to entice the publics interest.

SOLUTION 
Like many other designers, I have had a hard time putting down on paper what I could see in my mind. So I wanted to design this fantastical product, Eyemagine to help fellow designers visualize what they see in their minds and solve that problem. The device is designed to capture images from the imagination and store them like a memory card to later be downloaded and played back on the computer. I believe that if this technology was available it would be greatly beneficial to the design community.

 &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/openbook.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/openbook_o.jpg" data-mid="1879053"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/cover.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/cover_o.jpg" data-mid="1879148"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/spreads02.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/spreads02_o.jpg" data-mid="1879096"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/pigs.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/pigs_o.jpg" data-mid="1879139"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/diagram.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/diagram_o.jpg" data-mid="1879103"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/flat cases.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/flat cases_o.jpg" data-mid="1879120"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33743/406416/poster.jpg" width="670" height="430" width_o="2048" height_o="1316" src_o="http://payload.cargocollective.com/1/1/33743/406416/poster_o.jpg" data-mid="1879122"  border="0" align="left"/&#62; </description>
		
		<excerpt>EYEMAGINE  OBJECTIVE  This project was designed to create a new product that could be anything or do anything. It would be derived from an issue from my personal...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/33743/406416/prt_Poster01.jpg" />

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